1. Skip to content
  2. Skip to main menu
  3. Skip to more DW sites
In focus
ChristmasSyriaGerman election 2025
Latest audioLatest videos
Live TV
Digital WorldGlobal issues

AI and AR – the future of advertising?

March 15, 2024

Artificial intelligence is changing the advertising industry: stars can be easily inserted into video clips, ads can adapt to personal preferences, and AI-generated models make diversity more affordable.

https://p.dw.com/p/4V2M9
Skip next section Similar stories from Global issues

Similar stories from Global issues

The screen of a device showing an AI generated video.

Sora AI video generator: What you need to know

OpenAI's new video platform Sora lets you create clips using short text prompts. How does it work?
TechnologyDecember 12, 202404:02 min
A compilation of screenshots of India's President Narendra Modi, a fake photo proporting to be French President Emanuel Macron and US President Joe Biden speaking on the phone.

Fact check: How AI may influence elections in 2024

AI deepfakes could upend elections in a year when more than 40% of the world is voting, including India and the US.
PoliticsApril 26, 202416:32 min
Skip next section More on Digital World from around the world

More on Digital World from around the world

Two scientist in front of a futuristic touchscreen

Where is Europe in the global AI race?

Can Europe catch up the US and China on the artificial intelligence front?
Digital WorldDecember 24, 202404:03 min
external

Fact check: The most bizarre fakes of 2024

From diapers in the election campaign, migrants allegedly eating pets and crickets in chocolate - none of this happened this year. Here are DW's picks of the strangest fakes from this year. 
Digital WorldDecember 23, 202407:53 min
SHIFT Ai-Da Robo-Artist Millionaire

Bans, scams and demands: The future of tech — Shift

Social media bans, online shopping scams, and robo-artists. What’s next for the tech world?
Digital WorldDecember 20, 202412:34 min
Show more
Skip next section More from this show

More from this show

The screen of a device showing an AI generated video.

Sora AI video generator: What you need to know

OpenAI's new video platform Sora lets you create clips using short text prompts. How does it work?
TechnologyDecember 12, 202404:02 min
Representation of a brain in several different colors

Why our brain loves immersive art

One thing is clear: art is as important for our well-being as a good night's sleep and exercise.
Digital WorldDecember 6, 202401:22 min
Shift AI Art

Hypnotic digital data sculptures

Refik Anadol turns data into immersive and ever-changing works of art.
Digital WorldDecember 6, 202401:45 min
Show more
Skip next section About the show

About the show

Shift
Image: DWImage: DW

Shift — Living in the Digital Age

Can I use blockchain technology? Will artificial intelligence take over my career? What exactly is "Machine Learning"? These are some of the questions „SHIFT – Living in the Digital Age“ tries to answer.

Go to show Shift