Inside Europe: French lingerie in the post-Weinstein world
Politics
John Laurenson
February 2, 2018
Selling underwear – especially luxurious and alluring underwear – is big business in France where long-established lingerie houses have long used seduction as their main sales argument. But the ‘hashtag me too’ movement has provoked a re-think. John Laurenson went down to the International Lingerie Show in Paris to find out how they’re re-branding lingerie in the post-Weinstein world.